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UX Design

UX Design

User Experience(UX) Design Services

User experience design services focus on building smooth interaction flows between users and software. Whether you need UX from scratch or have flawed UX that you need to fix, Vantage Point works out an individually tailored UX design strategy that guarantees solid results.

79%

users will switch to a competitor if they aren’t satisfied with current UX

400% +

conversion improvement on sites and apps with high-quality UX

$ 100

returned on each $1 invested in user experience

Our UX Design Service Options

✨ Ecommerce UX design

Online store experience that will greatly increase your average customer lifetime value.

✨ Web and/or mobile app UX design

Stellar UX of your app across all devices to increase the number of visitors and their session time.

✨ SaaS UX design

SaaS user experience that ensures fast onboarding and high subscription renewal rate.

Why You Should Invest in UX Design?

Today, 73% of companies state that user experience is paramount for their success and report their intention to invest in UX design. Choosing to be among the 27% companies, who disregard the importance of UX design now, means deliberately falling behind the competition. Don’t let your choice bring irreversible consequences to your business.

UX Aspects We Prioritize

web-design

Usability & Management

To ensure software usability, we continuously measure and improve three parameters: effectiveness (accuracy of performing tasks), efficiency (the time of task execution), and satisfaction.

mobile-app

Clear Presentation

We put a lot of a thought into arranging the interface elements to create easily readable layouts and smooth workflows. We avoid overwhelming users with cluttered interfaces.

web-and-mobile-app

Smooth system-user dialogue

We ensure that the software clearly communicates the available actions to users, correctly responds to their input, and provides transparent feedback in case of invalid input.

saas-design

Human-Centered Design

We cooperate with stakeholders or representative users to understand their expectations from the software, get first-hand feedback early, and adjust the UX to real-world user scenarios.

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UX Consistency

We keep UI components and branded elements consistent across the interfaces to reduce cognitive load on users.

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Universal Accessibility

We factor in the needs of users with disabilities and take into account the use context (e.g., at the desk vs. in the field) to provide equal comfort.

What UX Services Include

✔ User Research and Analysis

Competitors’ analysis, web analytics, user interviews, and initial user testing will enable you to understand the goals, needs and mental models of your users.

✔ Persona and Scenario Creation

Analyzed data is used to create personas – fictional profiles of your real users – which later become the basis for scenarios – user-software interaction patterns.

✔ User Journey Mapping

Different scenarios are combined to create a comprehensive user journey map that covers all possible points of users’ interaction with your software.

✔ Wireframing and Prototyping

The user journey map is transformed into multiple wireframes. When they are assembled, you get a prototype that gives you a clear vision of a future web or mobile app without forcing you to invest in front-end code development.

✔ Testing

Rigorous usability testing of the finished prototype to ensure the UX design quality and eliminate chances of critical UX errors prior to front-end development.